AT&T - Hopes To Bring In New Fans w/ DirecTV Now & Original Content Including Taylor Swift Now

AT&T agreed to acquire Time Warner for $85.4 billion on Monday. With that news came the news of new features including the new service DirecTV Now. The monthly membership ranges from $35-$70 and includes packages with up to more than 100 live streamed networks. It offers premium options, as well, which can be added. CBS Corp. has been the only holdout on the deal, while other network companies have joined the service. CEO of AT&T Entertainment Group, John Stankey said "we're extending our entertainment portfolio for those who value premium content but also want more TV freedom suited for their lifestyle, whether watching at home or on their mobile devices. This is TV your way". One positive, so far, is that data used to watch DirecTV Now on mobile devices will be free for AT&T wireless subscribers.

Reese Witherspoon announced that she will join them for her new production company, Hello Sunshine. They also announced an upcoming AT&T original with Taylor Swift called Taylor Swift Now. The 13 chapter project will provide "a new video experience". See DirecTV's tweet about the project below.

.@TaylorSwift13 fans have a new destination for unique and never seen videos, #TaylorSwiftNOW – coming soon, only on AT&T. pic.twitter.com/PY8FxiMddK

— DIRECTV (@DIRECTV) November 28, 2016