Boris Mischief Interview

I'm going to be posting some interviews from the archive as well as new ones. This one is from the archives (but it isn't too old). This is an interview with Boris who owns Modern Mischief Clothing as well as Glamosaurus Clothing. Click read more to check it out.

Find Boris Here:
Boris Mischief


















You are a designer that is making some big waves. Your first company Modern Mischief Clothing is successful and you followed that company with another company called Glamosaurus Clothing that is also doing well. Why did you decide to create two lines and what is unique about those lines?

I started a second line because with Glamosaurus I developed a different concept that wouldn’t be able to fit in under the Modern Mischief style and name. Modern Mischief is moving in more of a classic edgy rebellious direction where as Glamosaurus is more of a bright fun Japanese type street wear brand. In other words Modern Mischief is my darker, gothy, James Dean side and Glamosaurus is my happy jumpy out of control silly bright Teletubbies side. It’s also good having dual brands because if some prankster ever said “Glamosaurus looks like expired milk!” then I could just say “Alright… well then why don’t you just go buy something from some other brand like Modern Mischief jerk”. Either way it works to my advantage.

It seems like there are a lot of new clothing lines coming out these days, but yours is one of my favorite, what do you think makes your designs different than some of the other lines that are around?

Thank you! Whenever someone says that Modern Mischief or Glamosaurus is one of or their most favorite clothing lines it always leaves me in awe and grateful for having such an wonderful loyal fan base.

Yeahs… starting a clothing company has definitely become the trendy thing to do leaving most companies looking a bit boring. What sets Modern Mischief and Glamosaurus apart from a lot of companies is that all the artwork I create is completely original and done from scratch even down to most of the fonts I use. If I use a picture in a design then it’s either one that was taken by me or out of an old soviet family album. Lots of companies like to just pull things from the internet or from clipart, but to me its important to have my walking canvases wear something that come out of my head and through my hands. I also like to keep my designs simple (which is the opposite of what most other are doing), witty and to the point. Also lot of my designs have a meaning behind the meaning behind another meaning which always is fun because some designs are always interpreted different by each viewer. There’s probably a plethora of other things that set us apart from the rest, but the last one I can think of is a lot of the designs I create have a lot of my sometimes hard to understand dark and strange humor in them.

The second season of Modern Mischief is in the works. What can people expect as far as designs and styles go with this new season?

The best way to describe the new season of Modern Mischief is by saying that I got into a time machine and scoured the earth for coolness between the years 1920-1997 and in my journey I encountered vampires, cobras, and won a arm wrestling competition against Fabio. Not to forget in my Journey I joined a street gang and started sponsoring the Hells Angels. Another way to put it is be on the look out for lots of: Monsters, Vicious animals, retro motorcycle gangs, my Mom Olga and my Dad Toothless Misha, hooligans, Russian inspired art, of course diamonds everywhere and tons of other explosive fun.

I’m trying to stay to my simple yet classic roots, but I’m also making the designs more eye popping, ridiculous and fun. Eye popping doesn’t mean they are going to be extra bright because that’s the opposite of what’s happening it just means in your face.

Also for the release of the second season I teamed up with my sister Yana who is developing a breath taking Cut-N-Sew line. Jackets, button-ups and lots of goodies that I can’t wait to wear.

Ohhh and I wasn’t kidding about my mom and dad being exploited in the designs.


What have been a couple of your favorite as well as the better selling designs you have created with your company?

My most super favorite designs usually tend to be the newest ones that are in the creation process. Out of the designs I have released to the public I would have to say my two favorites are the classic black and white Diamond and Crossbones shirt from Modern Mischief and the Rawr Rawr shirt from Glamosaurus. Those are also the two best selling designs, well actually Rawr Rawr is in a tie with Sunny Rex cuz everyone loves a dinosaur that wear wayfarer sunglasses especially Tom Cruise.

Like many other clothing lines you do sponsorships for artists to help promote your line, among some of these include The Pack, Tyga, Gata, Aidan, etc... How has this helped get your designs out and also how do you choose what bands to sponsor?

Sponsorship has given us the opportunity to expose a lot more eyes in a lot of different places around the world that would have taken a lot longer to get exposed if it wasn’t for us sponsoring talented musicians. It also helps the brand get out there through different medias such as MTV and various magazines that might not have been available for us ourselves to use at that moment in time.

I always choose bands that: have inspired me while I was designing, that I love listening to, love watching or that are so kind and enjoy our clothes so much that I can’t turn them away. Some bands such as the Lostprophets were my good friends before I even started either of my companies and their support has proven to work wonders.

Sponsoring bands actually has become more then just giving a band free clothes in return for promotion its become building a family that helps on another and has a strong friendship. I’ve made some of my closest friends through sponsorship and hope to continue to make many more.

What advice would you give to am up and coming designer who is wanting to start their own company?

Stay as original to the maxxx as you can be. Its good and wonderful to be inspired by other clothing companies, but what I’ve seen happen to many times is peoples inspiration become more of an “O that companies doing so rad I’m just gonna do exactly what they are doing and make racks of money”. I know its hard to come up with something new since fashion is mainly a revolution of decades prior to one another, but once you find something new then there is no stopping you and you won’t get criticizes for being a copy cat. Also don’t just start a clothing company to make money. First off you should start it because its your passion. Always do whats in your heart and what’s true to you. Don’t just start a company because it’s the new cool of the moment. When and if you do start a company. Lastly don’t be afraid to go bankrupt and then be rolling in cash bling and then go bankrupt again because that’s what it takes sometimes to stay rollin in cashey cash and buy moms a mansion. My mom and dad deserve a Mansion so that’s my goal or at least a sweet house with a Lamborghini on 44’s. Never ever no matter what give up!